The newsletter

Field notes on agentic GTM.

For marketers and founders: what we're testing with custom agents, what's working across the stack, and the plays you can run yourself. Roughly monthly. No spam, unsubscribe anytime.

Field notes on agentic GTM. No spam, unsubscribe anytime.

What you'll get

  • What we test first when agents get access to a new data layer
  • The experiments that actually move margin, not just conversion
  • How to instrument a funnel so an agent can run it
  • Answer-engine optimisation: writing for the models, not the SERP

Prefer to read first? Start with the latest posts.