Guides

Practical how-tos for agentic growth.

Hands-on playbooks for running an agentic GTM function - wiring data layers, instrumenting experiments, and putting agents to work across the funnel.

How-toData

How to wire agents into your data layers

A practical guide to connecting AI agents to your analytics, ad accounts, CRM, product events, and support - so they act on one joined view instead of siloed dashboards.

18 July 20262 min→

How-toExperimentation

How to instrument a funnel so an agent can run it

Agents can only optimise what they can measure. This guide shows how to instrument a funnel - events, metrics, and windows - so an agent can run experiments against revenue.

11 July 20262 min→

The newsletter

Field notes on agentic GTM, for marketers. Roughly monthly, no spam.