<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>Cadence - field notes on agentic GTM</title>
    <link>https://agents.maxfranka.com/blog</link>
    <description>Cadence runs its AI agents on your go-to-market: wired into your data layers, tuned to your KPIs, running continuous experiments across your GTM stack to lift conversion, revenue, and margin. Human-in-the-loop, with a guard.</description>
    <language>en-GB</language>
    <atom:link href="https://agents.maxfranka.com/feed.xml" rel="self" type="application/rss+xml" />
    <item>
      <title>What an agentic GTM stack actually is</title>
      <link>https://agents.maxfranka.com/blog/what-is-an-agentic-gtm-stack</link>
      <guid>https://agents.maxfranka.com/blog/what-is-an-agentic-gtm-stack</guid>
      <description>An agentic GTM stack is a set of AI agents wired into your data layers and fine-tuned to your KPIs, running continuous experiments across the funnel. Here's what that means in practice.</description>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category>Agentic GTM</category>
      <category>Strategy</category>
    </item>
    <item>
      <title>The experiments that move margin, not just conversion</title>
      <link>https://agents.maxfranka.com/blog/experiments-that-move-margin</link>
      <guid>https://agents.maxfranka.com/blog/experiments-that-move-margin</guid>
      <description>Conversion-rate wins can quietly erode margin. Here's how to point agents at revenue and margin together, so the tests that ship actually make the business healthier.</description>
      <pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate>
      <category>Experimentation</category>
      <category>Strategy</category>
    </item>
    <item>
      <title>Human-in-the-loop, with a guard: how autonomy should actually work</title>
      <link>https://agents.maxfranka.com/blog/human-in-the-loop-guardrails</link>
      <guid>https://agents.maxfranka.com/blog/human-in-the-loop-guardrails</guid>
      <description>Fully autonomous marketing agents are a liability. Here's the human-in-the-loop model that keeps agents fast and safe: where the gates go, and what they check.</description>
      <pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate>
      <category>Governance</category>
      <category>Agentic GTM</category>
    </item>
    <item>
      <title>How AI GTM agents work</title>
      <link>https://agents.maxfranka.com/blog/how-ai-gtm-agents-work</link>
      <guid>https://agents.maxfranka.com/blog/how-ai-gtm-agents-work</guid>
      <description>AI GTM agents read a joined data layer, propose evidence-backed changes, draft variants, wait for human approval, ship, and measure against revenue. Here's the full loop.</description>
      <pubDate>Sat, 04 Jul 2026 00:00:00 GMT</pubDate>
      <category>Agentic GTM</category>
      <category>Strategy</category>
    </item>
    <item>
      <title>What is experiment velocity (and why it is the growth metric that matters)</title>
      <link>https://agents.maxfranka.com/blog/what-is-experiment-velocity</link>
      <guid>https://agents.maxfranka.com/blog/what-is-experiment-velocity</guid>
      <description>Experiment velocity is how many experiments you ship and learn from per unit time. It is the growth metric that matters because compounding beats any single big bet.</description>
      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <category>Experimentation</category>
      <category>Strategy</category>
    </item>
    <item>
      <title>Beyond the AI SDR: why outbound-only agents leave revenue on the table</title>
      <link>https://agents.maxfranka.com/blog/beyond-the-ai-sdr</link>
      <guid>https://agents.maxfranka.com/blog/beyond-the-ai-sdr</guid>
      <description>An AI SDR only touches outbound, but growth lives across the whole funnel. A coordinated agent system that runs experiments everywhere beats a point-solution SDR.</description>
      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category>Agentic GTM</category>
      <category>Comparison</category>
    </item>
    <item>
      <title>Can AI agents replace a growth marketing agency?</title>
      <link>https://agents.maxfranka.com/blog/can-ai-replace-a-growth-agency</link>
      <guid>https://agents.maxfranka.com/blog/can-ai-replace-a-growth-agency</guid>
      <description>AI agents replace the execution-and-experiment layer of a growth agency, but not senior strategy or creative; humans still set direction and approve what ships.</description>
      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparison</category>
      <category>Strategy</category>
    </item>
    <item>
      <title>Agentic GTM vs marketing automation: what is the difference?</title>
      <link>https://agents.maxfranka.com/blog/agentic-gtm-vs-marketing-automation</link>
      <guid>https://agents.maxfranka.com/blog/agentic-gtm-vs-marketing-automation</guid>
      <description>Marketing automation runs fixed rules you configure. Agentic GTM has agents that read data, propose and run experiments, and improve, with humans gating.</description>
      <pubDate>Sat, 30 May 2026 00:00:00 GMT</pubDate>
      <category>Agentic GTM</category>
      <category>Comparison</category>
    </item>
    <item>
      <title>What is an AI SDR?</title>
      <link>https://agents.maxfranka.com/blog/what-is-an-ai-sdr</link>
      <guid>https://agents.maxfranka.com/blog/what-is-an-ai-sdr</guid>
      <description>An AI SDR is an agent that researches accounts, drafts and sends personalised outbound, and books meetings. Here's how it works, and where it fits in a full-funnel system.</description>
      <pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate>
      <category>Agentic GTM</category>
      <category>Comparison</category>
    </item>
    <item>
      <title>Why marketing attribution is broken (and how agents fix it)</title>
      <link>https://agents.maxfranka.com/blog/why-marketing-attribution-is-broken</link>
      <guid>https://agents.maxfranka.com/blog/why-marketing-attribution-is-broken</guid>
      <description>Attribution breaks on last-click bias, siloed data, and dark-funnel gaps. The fix is one joined identity layer tying every touch to revenue, measured by agents.</description>
      <pubDate>Sat, 16 May 2026 00:00:00 GMT</pubDate>
      <category>Attribution</category>
      <category>Strategy</category>
    </item>
    <item>
      <title>AEO vs SEO vs GEO: what is the difference?</title>
      <link>https://agents.maxfranka.com/blog/aeo-vs-seo-vs-geo</link>
      <guid>https://agents.maxfranka.com/blog/aeo-vs-seo-vs-geo</guid>
      <description>SEO ranks you in blue links; AEO gets you cited as the answer in ChatGPT and Perplexity; GEO is generative engine optimisation, largely a synonym for AEO.</description>
      <pubDate>Wed, 13 May 2026 00:00:00 GMT</pubDate>
      <category>AEO</category>
      <category>SEO</category>
      <category>Comparison</category>
    </item>
  </channel>
</rss>