Blog

Field notes on agentic GTM.

How custom agents run experiments across the go-to-market stack - what we're testing, what's working, and the thinking behind it.

Agentic GTMStrategy

What an agentic GTM stack actually is

An agentic GTM stack is a set of custom AI agents wired into your data layers and fine-tuned to your KPIs, running continuous experiments across the funnel. Here's what that means in practice.

22 July 20262 min→
ExperimentationStrategy

The experiments that move margin, not just conversion

Conversion-rate wins can quietly erode margin. Here's how to point agents at revenue and margin together, so the tests that ship actually make the business healthier.

15 July 20262 min→
GovernanceAgentic GTM

Human-in-the-loop, with a guard: how autonomy should actually work

Fully autonomous marketing agents are a liability. Here's the human-in-the-loop model that keeps agents fast and safe: where the gates go, and what they check.

8 July 20262 min→

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Field notes on agentic GTM, for marketers. Roughly monthly, no spam.

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